Social Agency

We represent people of style and substance


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In February of 1982, Louise Watson founded a company that would facilitate introductions to discerning, educated, sophisticated, married, attached or single adults, who normally would never consider using a dating service. Louise realized that connecting socially is a challenge. Knowing full well that not all of the interesting, available and attractive people are within one's immediate circle, Louise realized that there was a great need for a service that would bring these like-minded people together. Thirty years later, Louise's work has resulted in thousands of satisfied clients and hundreds of happy marriages. She is a true professional "social agent" to the people she represents.

Louise utilizes her more than 30 years of experience in the dating business to successfully match exceptional individuals. "I believe the more you have to offer, the harder it is to find that special relationship." Most people have limited exposure to the type of quality individuals necessary to a worthwhile connection.

Many of our clients live in the Greater Toronto area, however, we also represent thousands more from neighbouring cities throughout southern Ontario - from Barrie to St. Catherines and from Kitchener-Waterloo to Oshawa. The Alternative is one of Canada's largest and most respected introduction services, with an extensive client base of impressive married, attached and single adults, residing in Toronto and surrounding areas.

THE ALTERNATIVE, is located in Mississauga, Ontario.


THE ALTERNATIVE WAS ESTABLISHED IN 1982.